Co-op Wholesale is updating its food-to-go direct-to-store offer to align pricing with depot supply. The changes take effect on 5 October 2026 and will see retailers receive all Greencore direct-to-store benefits at the same price as depot orders, with applicable rebates included. The partnership will also offer nearly double the available SKUs via Greencore DTS, adding brands like Yo Sushi to the Co-op Brand portfolio of sandwiches, wraps, salads, and sushi.
Category growth and operational benefits
Convenience food-to-go is currently valued at £24.9bn, a figure expected to reach £27bn by 2029, according to Lumina Intelligence. This sector represents a significant opportunity for convenience retailers, with Co-op Wholesale maintaining a strategic focus on delivering high-quality options. The updated model provides an extra day of shelf life and allows single-pick ordering, which aims to reduce waste and increase profit. By aligning pricing with depot supply, the company ensures that retailers benefit from a streamlined rebate structure and enhanced cost efficiency.
Co-op Wholesale, which supplies its partners with the Co-op Brand product portfolio, will offer almost double the number of SKUs, 85, via Greencore DTS. As well as Co-op Brand sandwiches, wraps, salads, pasta pots and sushi, additional brands including leading Japanese kitchen Yo Sushi lines are available to give both retailers and shoppers additional choice and access to a full variety of delicious food to go options. Forecast to be worth £27bn by 2029 and currently valued at £24.9bn (Lumina Intelligence), the category is key for convenience retailers and one that Co-op Wholesale has long maintained a sharp focus on.
The Greencore DTS model is expected to create opportunities for increased profit and reduces waste, through an additional day’s shelf life and the benefit of ordering in single pick via Greencore DTS. Robbie Moore, Co-op Wholesale trading director, said: “We truly listen to what our partners tell us they want and this evolution of our food-to-go proposition is sign of that. They told us their businesses would benefit from larger ranges, longer shelf life and most of all, a streamlined rebate structure, so we’ve developed a solution and invested to support them. We’re looking forward to it going live in October.”
