On 23rd October 2026, Co-op announced the extension of its partnership with Circana, a move that demonstrates the company’s commitment to leveraging data analytics to drive growth and improve supplier collaboration.
In a five-year deal, retailer Co-op has renewed its collaboration with Circana, the analytics provider, to enhance supplier partnerships and drive business expansion.
The deal will see Co-op expand the platform’s capabilities by integrating new data covering supply chain operations, quick commerce, and wholesale, providing suppliers with a broader view of customer behaviour and business performance.
Enhanced Platform Capabilities
The renewed partnership will build on the platform’s existing capabilities, creating a more connected system that combines market, customer, loyalty, and operational insights in one place.
Co-op says the investment will help suppliers identify growth opportunities, improve category performance, and respond more quickly to changing shopping habits.
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Benefits for Co-op and Suppliers
The expanded platform will also support the retailer’s commercial, category, and operational teams by providing a clearer picture of performance across its different channels.
Imran Rasul, Co-op chief commercial officer, states that the next evolution of HIVE will provide suppliers with broader, more connected insights across the business, enabling faster decision-making, stronger collaboration, and greater opportunities for shared growth.
Cari Memmott, Circana senior vice-president of retail UK, adds that the renewal reflects the strength of their longstanding relationship and their shared commitment to driving growth through industry-leading data, insights, and technology.
They will continue to enhance collaboration between Co-op and its supplier partners while supporting initiatives that create lasting benefits for local communities.
