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Co-op Wholesale launches affordable vape range for retailers

By Amelia Cooper
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Co-op Wholesale launches affordable vape range for retailers - affordable vape range
Co-op Wholesale’s new vape range will cut invoice prices by up to 15% starting October 2026.

Co‑op Wholesale is rolling out a cheaper, broader vaping selection for its retail partners, including Nisa outlets. The company says the move will cut invoice prices by up to 15 % starting in October 2026 and simplify its rebate structure.

The new model aims to give stores more transparent margins as the upcoming Vaping Products Duty adds regulatory complexity. Clearer margin visibility helps retailers price competitively while still covering the added cost burden introduced by the new duty.

Customers will see the catalogue swell by more than 200 new lines, bringing the total to roughly 500 SKUs.

15 % price reduction; 200 added lines; about 500 total items; rollout begins October 2026.

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Retail partners received the full details on 9 September and were invited to a webinar hosted by industry experts. Participants also received dedicated support contacts and account‑management guidance to help them work through the upcoming duty and the new pricing model.

Katie Secretan, MD at Co-op Wholesale, said: “Retailers are handling significant change within the vape category. This is an opportunity for us to simplify the way we manage the commercial value of vape – from rebate to price, offering our retailers a real opportunity to grow their business.”

She added, “We are refreshing our range, to one of the biggest in the wholesale market of over 500 SKUs, and investing to deliver some of the best pricing in the market too. We’re going big to support our retailers at a time that really matters.”

The firm says the simplified pricing and expanded catalogue are intended to help convenience stores maintain profit margins as the sector adjusts to new tax rules. By delivering value directly through lower purchase costs, the proposition reduces the administrative burden of managing multiple rebates, making margin calculations more straightforward.

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