Allegro will offer select tools and services, such as logistics, financial, and advertising solutions, to selling partners for use beyond its own marketplace platform.
These tools will help partners boost sales in their own online stores, according to the company.
The announcement was made during the first edition of Allegro Open, a conference in Poznań attended by thousands of representatives from the Polish ecommerce industry.
CEO Marcin Kuśmierz stated, “We are building Europe’s most partner-friendly ecommerce organization” at the event.
The company wants to help its partners build strong, stable businesses that effectively reach customers across all channels, both on and outside Allegro.
Allegro aims to create specialized shopping experiences by adapting its interface and purchasing process to the specific characteristics of individual categories.
Buying products such as car parts or cosmetics will be as intuitive as it is in specialized online stores.
The company also announced the launch of a seller protection program, which will standardize support for partners, and the Allegro App Store, an integrated platform giving sellers access to selected third-party applications.
The group’s gross merchandise value (GMV) grew by 13.7 percent in the first half of this year, compared to the same period in 2025, with international GMV increasing by 64.8 percent.
Allegro is also launching Allegro XL, a delivery service for large and heavy products developed with logistics provider Rohlig SUUS Logistics, which will include unpacking, assembly, installation, and the collection of used equipment for members of Allegro Smart.
According to Allegro, the new service will “remove one of the biggest barriers to the development of online sales of large products and open this market to thousands of Polish businesses”.
Allegro’s geographic footprint and recent market changes
Allegro holds the position of the largest ecommerce platform in Poland. Its expansion outside the domestic market has accelerated in recent months, reflecting a strategic focus on cross-border growth.
Beyond Poland, the company runs dedicated marketplaces in Czechia, Slovakia and Hungary. Earlier this year it completed the sale of its Slovenian and Croatian operations, narrowing its presence to the four core markets.
